GIFS: Impact on Modern Culture

GIFS are now used in social media 'memes' which are mainly used for humor that creates trends across the internet, but can also have an impact on politics, as the image of certain politicians can be effected if they are the subject of a GIF meme.

For starters, GIFs let us easily react or share our emotions when the words just won't come to us. GIFs are also part of our (pop) culture. As such, they can create or strengthen relationships based on that shared culture. Since GIFs are animated images, they can convey a lot of information faster than static images.

pop culutre has an effect on the wider society as video games, films and music videos can effect the way people behave in communities. The GIF has been able to connect these people through develpment of GIF keyboards. For example the social media platform Discord has a whole section for GIFS which can be posted in there chat - all from tenor.